Schwarz Audio instrument
Founding Partner Pitch2026

Schwarz
Audio

Confidential — For your ears onlyschwarz.audio
The Moment

A shift in music
culture is underway.

As AI automates music production, physical interaction becomes the differentiator. When anyone can generate a song, what matters is how you play, perform, and express.

99K
tracks uploaded daily
Luminate, 2024
28%
fully AI-generated
Deezer, 2025
159M
live attendees in 2025
Live Nation

When everything is possible, what matters is intention.

The Lab

Schwarz Audio Labs.

A research and instrument studio at the frontier of sound — where music, technology, and culture meet to produce things that didn’t exist before.

Henrik Schwarz
Founder · Sound & Technology
25+ years building audio software and hardware. Acclaimed international artist spanning the biggest stages in electronic music.
Marcus Rossknecht
Co-founder · Product & Brand
The marketing mind behind MASCHINE™ at Native Instruments. Serial entrepreneur with ventures reaching 200M+ users.
Lorenz Aschoff
Co-founder · Strategy & Partnerships
Serial entrepreneur in AI and tech. €40M+ VC raised across previous ventures. Investor network and fundraising infrastructure.
Drop 01

ONE

A new synthesis engine that transforms sound into something you can physically shape. Built on proprietary Supra Harmonic Synthesis® technology — patented, and unlike anything else on the market.

€1,899Limited first run · 120 units
1,000 oscillators + 1,000 noise layers — rebuilt from acoustic DNA
Patented synthesis approach — a registered, defensible innovation
Radically intuitive interface — complexity made effortlessly playable
Designed and manufactured in Berlin — limited, boutique, stage-ready
Net contribution margin€1,116 / unit
The Technology

Human access, playability,
and AI — connected.

A continuous loop between AI analysis, human expression, and community refinement. Each layer makes the next more powerful.

Scan→
AI Analysis→
Data Pool→
Synthesis→
Play→
Shape
01
AI
Analyses any sound. Creates the initial synthesis structure.
02
Human
Tweaks, performs, and makes it vivid and expressive.
03
Community
Multiplies, refines, and shares what they discover.
Production & Distribution

The infrastructure is
already in place.

Manufacturing, distribution, and retail through an established Berlin production house. Capital goes into innovation, not logistics.

Zero capex on first run
Production partner finances and manufactures the first 100–150 units. No inventory risk at launch.
Retail & distribution covered
An established network is already in place. The path from prototype to customer is built.
Repeatable for every drop
The same infrastructure scales to every subsequent hardware release.

Zero manufacturing risk. Day one.

The Platform

Hardware launches the brand.
Software scales the margin.

Every instrument drop builds the audience for the next. Every plugin sold reduces the cost of the next hardware launch.

01
Hardware Drop
02
Artist Adoption
03
Community Grows
04
Software Layer
05
Next Drop

Not a single hardware company. A platform with compounding returns.

Go-to-Market

Growth from the cultural
heart of music.

Built from within the music world — not marketed into it. Henrik Schwarz has direct relationships at the highest level of the art form.

Stage-proven before launch
ONE has been tested live by Henrik before it reaches any customer.
First release signal
The first track recorded with ONE drops from artists at the very top of electronic music.
Network built over decades
Keinemusik, Kompakt, Berghain — relationships that are earned, not acquired.
Community multiplier
Artists bring audiences. Audiences become customers. Customers become evangelists.
Near-zero CAC at launchCultural legitimacyGlobal reach from day one
Roadmap

Prototype to platform
in 24 months.

Foundation
Q2 2026
  • Patent complete
  • Legal structure set
→ Founding round closes
Build
Q3–Q4 2026
  • Working prototype
  • CE/EMC certification
  • Software beta
→ First partner update
Launch
Q1–Q2 2027
  • Soft launch
  • Drop 01 — 120 units
  • First artist releases
→ Revenue begins
Scale
Q3 2027–Q1 2028
  • Drop 02 — 250 units
  • Plugin release
  • Platform expansion
→ Seed round optionality
The Business

Strong unit economics.
Designed to be profitable.

Hardware margins at this price point are rare. Software is near-pure margin. Lean by design, with a clear path to profitability.

€1,116
contribution margin / HW unit
€121
net per plugin license
~370
units to return founding round
Platform at maturity — Year 5
ARR across product lines~€2.4M
Blended margin~60%
Distributable profit / yr~€941k
Founding partner share (17.5%)~€165k / yr

Lean, independent, profitable. No exit required.

Strategic exit optionality — Year 4–5
Same ARR base~€2.4M
Revenue multiple4x
Company value~€9.6M
Partner return~€1.68M · ~4.8x

Exit from strength, not necessity.

At the frontier
of sound.

Building the instruments, the platform, and the community around them — carefully, and from the inside out.

Henrik Schwarz
henrik@schwarz.audio
Lorenz Aschoff · lorenz@schwarz.audio
schwarz.audio